ARTICLE
To improve your visibility online, SEO (search engine optimization) is key to boosting your practice website’s ranking in search engines to attract more ideal patients, increase appointments booked, and ultimately increase the revenue your practice brings in. But how do you tackle SEO as a small healthcare practice? The first thing to identify is how patients are currently finding you. Include a question on your patient intake forms that asks how they found you. If it’s through an online search or reviews, take a moment either before or after their appointment to delve deeper into the topic. The best people to learn from are your current patients because they’ll have insight into what the average consumer is searching for when looking for a chiropractor or pain relief in their area. Once you’ve identified how patients are searching to find chiropractors, you can identify the keywords you want to target to continue being found online. Keywords are words or phrases used in search engine optimization and paid advertising to help your website or page rank higher in search engines. These words or phrases tell search engines what a web page is about. Think of keywords as a way for the search engine to identify who your practice is and what specialties you’re known for. For example, if you specialize in cold laser therapy and your practice is in Lubbock, you may want to target "cold laser therapy treatment in Lubbock" as a keyword. The next steps would be to implement the keywords you’ve identified into your website content. You can do this in a number of ways including creating specific services pages for each specialty you cover, writing a blog post on the topic, or sharing information about this topic on other areas of your website. One thing to note about search engine optimization is that it is not a tactic that will provide overnight results. SEO needs time to ramp up and be found by search engines to be effective. We’ve seen certain keywords take between 6-9 months to be found on Google’s first page of search in the organic section. If you’re interested in seeing how your practice is doing when it comes to SEO, you can search on your own but that may show skewed results based on your own search history and location. For a limited time, when you schedule a consultation with ChiroMatrix you’ll receive a free SEO report. This report will: Establish current practice website ranking positions for high value keywords Find out how the practice website ranks in Google compared to your competitors in your local area and identify areas of improvement Identify how well your practice appears on local listing and review sites Interested in learning more about where you rank online? Fill out this form and a marketing consultant from ChiroMatrix will be in touch with you shortly to review your results.
To improve your visibility online, SEO (search engine optimization) is key to boosting your practice website’s ranking in search engines to attract more ideal patients, increase appointments booked, and ultimately increase the revenue your practice brings in. But how do you tackle SEO as a small healthcare practice?
The first thing to identify is how patients are currently finding you. Include a question on your patient intake forms that asks how they found you. If it’s through an online search or reviews, take a moment either before or after their appointment to delve deeper into the topic. The best people to learn from are your current patients because they’ll have insight into what the average consumer is searching for when looking for a chiropractor or pain relief in their area.
Once you’ve identified how patients are searching to find chiropractors, you can identify the keywords you want to target to continue being found online. Keywords are words or phrases used in search engine optimization and paid advertising to help your website or page rank higher in search engines.
These words or phrases tell search engines what a web page is about. Think of keywords as a way for the search engine to identify who your practice is and what specialties you’re known for. For example, if you specialize in cold laser therapy and your practice is in Lubbock, you may want to target "cold laser therapy treatment in Lubbock" as a keyword.
The next steps would be to implement the keywords you’ve identified into your website content. You can do this in a number of ways including creating specific services pages for each specialty you cover, writing a blog post on the topic, or sharing information about this topic on other areas of your website.
One thing to note about search engine optimization is that it is not a tactic that will provide overnight results. SEO needs time to ramp up and be found by search engines to be effective. We’ve seen certain keywords take between 6-9 months to be found on Google’s first page of search in the organic section.
If you’re interested in seeing how your practice is doing when it comes to SEO, you can search on your own but that may show skewed results based on your own search history and location. For a limited time, when you schedule a consultation with ChiroMatrix you’ll receive a free SEO report.
This report will:
Interested in learning more about where you rank online?
Fill out this form and a marketing consultant from ChiroMatrix will be in touch with you shortly to review your results.